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The Worlds Most Expensive Toys
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Factual Entertainment



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As a nation the UK spends over £500 a year on toys for each of our kids – the second highest spend in the world following Australia. But when money is no object, what types of toys can you get for the kid who has everything?

Meet the people making, supplying and buying some of the world’s most expensive toys for super-rich children. From hand-made mini replicas of luxury cars costing a cool £30,000 to a rocking horse covered in Swarovski crystals selling for over £100,000, welcome to The World’s Most Expensive Toys. 


The Programme aired with a +82.4% increase against slot average, reaching 2.7million viewers, with the repeat performing at +59.5% increase on slot average. The original TX was the 3rd most viewed programme on Channel 4 for the week and the best perfroming programme on Channel 4 of the day.


“ it is oddly satisfying to gawp at the insanely expensive stuff people clutter up their lives with” -