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What Would Your Kid Do? (Format)
Entertainment - 60'
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What Would Your Kid Do? Is the brand new entertainment format which challenges parents to guess how their children will behave in a variety of situations, merging specialist factual child development psychology with an entertaining gameshow mechanic.

Children are filmed in a real world setting, thinking it’s just another day at school. Unassumingly, they'll go through a number of tasks that will explore everything from curiosity to lateral thinking, risk taking to rule breaking.

As the situations unfold, the host will observe alongside the parents as they try to predict what their child will do in each situation, providing a fascinating and often hilariously telling insight into the mind of children - there's also a few surprises that sees the host join the children in their world.

At the end of the show the parents who have shown they know their child the best, and correctly predicted their behaviour, will play for a family prize alongside their child.

This fresh format is full of laughs and heart-warming moments that will entertain and inform in equal measure.

The UK version is hosted by comedian Jason Manford.


The launch of What Would Your Kid Do? attracted 3.8 million viewers, 17.9% share, performing more than 10% above the ITV weekday average and smashing the ITV slot average for the year by +32%.

It was the best performing new entertainment show on ITV in almost a year.

All episodes aired to date continue to perform more than 10% above the week day average.

Repeats of episodes are currently being watched by a phenomenal 542,000, 5.4% share. 

On average, over 70,000 impressions on Twitter each week.

100,000 Youtube views within 48 hours of the current episode (Ep4) airing.



The new show set social media alight, prompting more than 1,600 tweets on the night of the first transmission.

The Top 5 tweets of the evening included:

'Great, easy to watch TV - we all loved it!'

'Was just too funny! Me and my girls can't wait for the next one.'

'Never laughed so much @WWYKIDDO, this could be my new favourite show!'

'The random responses of the kids are so entertaining.'