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Undercover Girlfriends (Format)
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Five girls determined to discover whether their man is really the one have decided to go undercover.

Stripped across one week, their boyfriends are whisked away on a VIP trip to sun-soaked Marbella under the impression they are filming a TV show about being on a mates’ holiday. What they don’t know is that their girlfriends are in the villa right next door watching their every move!

Everywhere the boys go and everything they do is controlled by their girlfriends. Using stealth, technology and a range of comical disguises, and the help of a film crew, the girlfriends go undercover to put their boyfriends to the test in order to answer some important questions about their relationships.

Will the undercover girlfriends get rumbled? Are they really ready for what they might uncover? And when the girls come clean at the end of the week will it bring the couples closer together or push them further apart?

Undercover Girlfriends is co-produced by Twofour and Krempelwood.

Ratings

 

Premiered 50% up on slot average and ranked 4th in its slot in the past year.

It remained above the slot average for the whole series and across key youth focussed demographics.

The series was extremely popular with 16-34s, up a massive 169%, and saw the biggest uplift for Women 16-34s, up 194%.

The first episode is one of the TOP 3 highest programmes for the channel in its time slot for 16-34s.

While the show was on air, Channel 5 was the most popular channel for 16-34 viewers by one and a half share points.

They were followed by BBC One with News, Channel 4 with Naked Attraction and First Dates Hotel, and ITV1 with News

The series reached 3.6 million people, with 32% watching two or more episodes.

The nature of the programme generated lots of press and social media engagement