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Star Boot Sale
Factual Entertainment - 20 x 30'
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What sellable gems are lurking in the closets of celebrities?

Star Boot Sale invites much-loved personalities to wake at the crack of dawn, put on their wellington boots and see what they can rustle up for charity. The show follows a group of famous faces as they compete to sell their items and memorabilia at car boot sales around the country with all proceeds going to their favourite charities.

The first week of shows will include TV funny man Joe Pasquale, Made in Chelsea’s Sam Thompson, TV presenter Anthea Turner, model Nancy Sorrell and pop star Michelle Heaton.

Week two sees TV presenter and former model Melinda Messenger, Amy Childs, who shot to fame on reality show The Only Way Is Essex , TV property expert Martin Roberts, radio DJ and TV presenter Sarah Jane Crawford and Olympic medallist and world champion hurdler Colin Jackson.

Breakfast presenter Richard Arnold, reality star Paisley Billings, Olympic athlete Iwan Thomas, comedian Helen Lederer, and Gogglebox’s Sandi Bogle, take to the stalls in week three.

And finishing the series off in its final week on air, is former conservative MP Ann Widdecombe, comedian Zoe Lyons, actor and comic Bobby Davro, Model, TV presenter and reality star Vogue Williams and star of outnumbered, Tyger Drew-Honey.

 

Ratings

Star Boot Sale performed very well on Channel 4 for its slot, averaging 563k viewers across its 20 episode run.

Strong performance with female and younger audiences (+32% and +37% respectively).

Beat the pre primetime slot average by 7%.

Outperformed programming on BBC1, BBC2,and Channel 5 for young women. 

Competitive against the Channel 4's shows, especially considering this includes staples like Come Dine With Me.