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What Would Your Kid Do? Series 2
Entertainment - 6 x 60' , 1 x 60' Christmas Special
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It's the top rating format that's more than just child's play. 

In a second sizzling season of this hit show, more parents challenge themselves to guess what their child will do in a variety of fun real-world situations. 

Uniquely merging an entertaining game show mechanic with specialist factual child development psychology, the series explores everything from empathy to lateral thinking, risk taking to rule breaking. In the studio, the host observes alongside the parents as they try to predict what their child will do in each new situation, providing a fascinating, heart-warming and often hilariously surprising insight into the minds of children. The parents who show they know their child best, play for a family prize alongside their child. But it's their little angels who are in charge of picking the prizes. 

Will they choose a holiday or a year's supply of ice cream? 

The UK version launches with a festive Christmas special and is hosted by Jason Manford. 

The format of the series has now been adapted in NINE territories including Europe, Latin America, Finland and Russia.


'Best Game Show' C21 International Format Awards 2019

'Best Factual Entertainment Show' C21 International Format Awards 2019

Nominated for a Rose d'Or award - Game Show category



The premiere attracted 3.7 million viewers, performing more than 10% over the weekday slot average and smashing the ITV slot average for the year by +32%.

The ‘Best Performing New Factual Entertainment Show’ on ITV in almost a year.

It outperformed BBC One, BBC Two, Channel 4 and Five in the same slot by +9%, +12%, +146% and +132% respectively. 

Rated particularly well with children (+165% above slot average, rising to 215% for girls) and 16- 34 year olds (women +87% above slot average, men +53% above slot average). It was also +42% for women aged 35-44.

Across the full series, it averaged 3.1 million viewers, 14% share.

Repeats of episodes were watched by a phenomenal 700,000, 5% share. 

A social media hit: 

Over 300 million minutes-viewed on YouTube worldwide since launch on Feb 6 2018.
279 million minutes (84%) of viewing from outside the UK.
More than 295,000 subscribers worldwide.




"You’ll be giggling along as the parents sit there crying.” The Sun

“Viewers watching the series at home praised the show for its ingenuity, while others found the whole challenge hilarious.”
Daily Mail