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Weekender (Format)
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Entertainment

Weekender is constructed reality format that provides an insight into the lives of holiday reps working in two of the most lively holiday destinations, and the groups of guest who come to stay with them.

Each series is based within a hotel, and based upon an island (in the UK version: Majorca or Ibiza), and follows every move of a cast of colourful holiday reps and their guests. 

Each brand new season brings new and familiar faces, and soap opera storylines as they navigate their way around a summer of hopes, dreams, loves and fears. Captured through fly on the wall filming techniques and combined with a blend of real-time constructed storytelling, it has become one of today's most successful reality shows.

Format and finished programme rights available

 

Awards

Best Reality Non Competition (National Reality TV Awards)

Best Male Personality (National Reaity TV Awards)

 

 

Ratings

Weekender has proved to be essential viewing with a loyal fan base.

Now in its 7th season which reached its highest ratings since series one.

Currently one of the highest Free To Air series on ITV2.

One of the most viewed programmes of the week on ITV2 and ITV2 +1.

Delivers a weekly audience of up to 1 million at its peak.

Consistently outperforms the slot average (+53%) and notably for Men (+44%) and Women (+60%).

Across the 16-34 demographic, it smashed the slot average by +96%.

 

Reviews

Incredibly popular on social media: one of the most tweeted about shows for the channel. Making up to 3.4 million impressions, and 10,200 tweets.

During TX, Weekender trends in the Top 5 most tweeted about things in the UK, often moving to No.1.