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What Would Your Kid Do? (Format)
Entertainment - 60'
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What Would Your Kid Do? is the top rating format which has become a TV and social media phenomenon. Returning to UK screens this spring, parents try to guess how their children will behave in a variety of situations, merging specialist factual child development psychology with an entertaining gameshow mechanic.

Children are filmed in a real world setting, thinking it’s just another day at school. Unassumingly, they'll go through a number of tasks that will explore everything from curiosity to lateral thinking, risk taking to rule breaking.

As the situations unfold, the host will observe alongside the parents as they try to predict what their child will do in each situation, providing a fascinating and often hilariously telling insight into the mind of children - there's also a few surprises that sees the host join the children in their world.

At the end of the show the parents who have shown they know their child the best, and correctly predicted their behaviour, will play for a family prize alongside their child.

To date the format has been adapted across eight territories and is one of the fastest travelling titles of 2018.  

The UK version is hosted by comedian Jason Manford.


Nominated for a Rose d'Or award - Game Show category


The premiere attracted 3.7 million viewers, performing more than 10% over the weekday slot average and smashing the ITV slot average for the year by +32%.

It was the ‘Best Performing New Factual Entertainment Show’ on ITV in almost a year.

In its first month, WWYKD? continued to outperform the slot average by 24%.

It outperformed BBC One, BBC Two, Channel 4 and Five in the same slot by +9%, +12%, +146% and +132% respectively. 

Rated particularly well with children (+165% above slot average, rising to 215% for girls) and 16- 34 year olds (women +87% above slot average, men +53% above slot average). It was also +42% for women aged 35-44.

Across the full series, it averaged 3.1 million viewers, 14% share. 

Repeats of episodes were watched by a phenomenal 700,000, 5% share. 

A social media hit: 

Over 200 million minutes-viewed on YouTube worldwide since launch on Feb 6 2018.
Over 95 million minutes of viewing from outside the UK.
Over 220,000 subscribers worldwide.  


"You’ll be giggling along as the parents sit there crying.” The Sun

“Viewers watching the series at home praised the show for its ingenuity, while others found the whole challenge hilarious.”
Daily Mail