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What Would Your Kid Do? Series 1
Entertainment - 6 x 60'
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What Would Your Kid Do? Is a primetime entertainment format which challenges parents to guess how their children will behave in a variety of situations, merging specialist factual child development psychology with an entertaining gameshow mechanic.

Children are filmed in a real world setting, they’ll think it’s just another day at school, unassumingly they'll go through a number of tasks that will explore everything from curiosity to lateral thinking, risk taking to rule breaking.

As the situations unfold, host Jason Manford, will observe alongside the parents as they try to predict what their child will do in each situation, providing a fascinating and often hilariously telling insight into the mind of children - he’ll also have a few surprises up his sleeve that will see him join the children in their world.

At the end of the show the parents who have shown they know their child the best and correctly predicted their behaviour will play for a family prize alongside their child.

This fresh format is full of laughs and heart-warming moments that will entertain and inform in equal measure.

The format of the series has now been adapted in NINE territories to date including Europe, Latin America, Finland and Russia.



'Best Game Show' C21 International Format Awards 2019

'Best Factual Entertainment Show' C21 International Format Awards 2019

Nominated for a Rose d'Or award - Game Show category


The premiere attracted 3.7 million viewers, performing more than 10% over the weekday slot average and smashing the ITV slot average for the year by +32%.

It was the ‘Best Performing New Factual Entertainment Show’ on ITV in almost a year.

In its first month, WWYKD? continued to outperform the slot average by 24%.

It outperformed BBC One, BBC Two, Channel 4 and Five in the same slot by +9%, +12%, +146% and +132% respectively. 

Rated particularly well with children (+165% above slot average, rising to 215% for girls) and 16- 34 year olds (women +87% above slot average, men +53% above slot average). It was also +42% for women aged 35-44.

Across the full series, it averaged 3.1 million viewers, 14% share. 

Repeats of episodes were watched by a phenomenal 700,000, 5% share. 

A social media hit: 

Over 300 million minutes-viewed on YouTube worldwide since launch on Feb 6 2018.
279 million minutes (84%) of viewing from outside the UK.
More than 295,000 subscribers worldwide.  




"You’ll be giggling along as the parents sit there crying.” The Sun

“Viewers watching the series at home praised the show for its ingenuity, while others found the whole challenge hilarious.”
Daily Mail

Top 5 tweets include:

'Great, easy to watch TV - we all loved it!'

'Was just too funny! Me and my girls can't wait for the next one.'

'Never laughed so much @WWYKIDDO, this could be my new favourite show!'

'The random responses of the kids are so entertaining.'