UKTV, Canada and Europe snap up Twofour’s hit science and history series, Impossible Engineering
25 Jan 2018
Twofour’s latest season of hit science and history brand, Impossible Engineering, will be airing in the UK on UKTV’s Yesterday in the coming months, plus Canadian and European broadcasters have secured the brand for their channels.
Impossible Engineering looks at the history of pioneering modern-day mega structures. Behind every seemingly impossible marvel of modern engineering is a cast of historic trailblazers who designed new building techniques, took risks on untested materials and revolutionised their field. Now commissioned for a fourth run across the UK, the brand has sold to more than 120 territories worldwide to date.
Series three recently aired on UKTV’s Yesterday, where it peaked with 278k and averaged 198k across the series up +35% vs slot average, while series two in the US smashed the primetime average. Impossible Railways, part of the Impossible brand, launched this week to an audience of 350k adults - up +111% vs slot and the #2 rating non-PSB programme of the night. YTD the #1 rating programme (L+V) on Yesterday.
Meanwhile, Discovery Italy will be airing the series in Italy on their channel, Focus. RMC Decouverte in France has secured rights to the series as well as Societe Radio-Canada for French-speaking Canada for their channel ICI EXPLORA. Deals in Canada, France and Italy were brokered by VP Sales, EMEA & Latin America, Eniela Bella.
The UK deal was brokered by Holly Hodges, Head of Sales Operations & VP Sales, North America, UK/Eire, Australia and New Zealand, who says “Impossible Engineering is an accessible window into some of the most jaw dropping feats of science and technology. There’s always a healthy appetite for this kind of programming across a wide range of territories, so we’re looking forward to developing fresh ideas to build on our slate of factual programming.”
Holly Hodges will be attending Realscreen Summit Washington from January 28th, where she will present the company’s varied catalogue of more than 1000 hours of unscripted programming and formats.
Priorities will include the Born To Kill? brand titles, boasting more than 60 hours in total, factual miniseries Sinkholes (3 x 60’) which hears the incredible stories of the people who have survived this often deadly phenomena, a bumper offering of 46 episodes of cake masterpieces in Extreme Cake Makers, and popular science and history brand, Impossible Engineering, which has already been licensed to more than 120 territories worldwide and spawned a spin-off, Impossible Railways.
Format wise, the company has recently concluded numerous format commissions and recommissions across its burgeoning slate of titles including ‘time travel’ phenomenon, This Time Next Year, which has been recommissioned for two further series in the UK, a second season in Australia and is currently in production across 14 territories worldwide. Also in the time travel genre, Change Your Tune transforms some of the nation’s worst singers in an instant to give awe-inspiring performances; business format, Give It A Year follows the critical first 12 months for budding entrepreneurs and delivers instant reveals of what happened next. What Would Your Kid Do? entertains and informs in equal measure, as parents try and guess what their child will do in a variety of set up situations. Also available is the highly popular relationship format, A Night With My Ex. In its current second run in the UK, the premiere was 24% above the slot average and ranked 10th most watched show across the past year in its slot.